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L.A. POP-UP

September 21 - October 08, 2016

7019 Melrose Ave.

Los Angeles, CA

Mon. - Sun. 10am - 5pm


Just as concrete is ubiquitous and indelibly linked to Brazilian architecture, forming a modernist space around the home, workplace and public spaces of our lives as Brazilians, the importance of the organic and the myriad textures of the indigenous woods have become the surfaces for our daily lives. It is these surfaces, perfected by Joaquim Tenreiro, Jorge Zalszupin, Geraldo de Barros, Carlo Hauner & Martin Eisler, Sergio Rodrigues and Liceu de Artes e Oficios, which we are so delighted to present in Los Angeles and soon Hong Kong, London, Paris and beyond.

Much of the history of Brazilian Modernist Design, as it is known outside of Brazil, has been written recently by scholars increasingly interested in the dynamism of one of the last frontiers of industrial design. As Brazilians and passionate students of the heritage of the designers of the 1950’s, 1960’s and early 1970’s we decided to open to a wider audience a more substantive dialogue about our specific inheritance: namely that the beauty, importance and singularity of Brazilian design derives its strength from post-colonial times of natural resources, a mixing pot of European, Japanese and Arab immigrants and a balance between rapid industrialization and a profound respect for the handmade tradition.

Los Angeles is the perfect place to launch this dialogue, as the city itself represents a prime position in the development of American Modernism while simultaneously acting as a nexus for the contemporary international Mid-Century Modern Design market. The opportunities to put the work of these masters of Brazilian design in direct conversation with their American and European counterparts was irresistible, and an important step in developing the understanding of the contributions and crossovers between these intercontinental discourses. By our presence in the US we can continue the work started by no less venerated an institution than the Museum of Modern Art with their 1943 seminal exhibition ‘Brazil Builds’. Whilst our presentation of works has perhaps less grand a home, the energies invested in elevating the understanding of Brazilian design are no less ambitious. We hope you enjoy and are looking forward to welcoming you to Los Angeles!

Cecilia Tanure and Ulysses de Santi

N.B.  The Studio 55 logo font, developed by designer Manuel Raeder and artist Mariana Castillo Deball was based on a sketch by Rogerio Duarte, one of the founders and brains behind the Tropicalia movement.  The modular typeface followa an ideal that many graphic and furniture designers from the 1960s used in order to find combinations in form that can adapt to different spacial requirements.